Did you just have a new website built for your business? Was your website updated recently? That’s great news! I’m sure you’re excited about your new, professional (hopefully) website. Now what?
Thought
you were finish with the development part, huh?
Nope, your website should be continually developing. If your website stays static, then you’ve
wasted your investment. Don’t let the
thrill of whatever drove you to update your website wear off. It’s very common to get a new website, but
not know what the next steps are to have your website become a lead-generating,
profit-building machine. Well, below are
five things you can do to jumpstart the launch of your new website and make it
work for your business. P.S. – These
strategies work even if your website isn’t new.
Begin
your online success map strategy.
Now is
the time to implement your online success map.
This is your strategy for getting visibility, building credibility and
increasing profitability by converting leads into sales. You don’t have an Online Success Map™
yet? Say what! If you don’t have one then create one as soon
as possible! It’s critical to your
success. Your online success map should include your search engine optimization
plan, content strategy, conversion strategy, social media marketing and
measures of success for the next 12 months.
If you need help with developing your online success map consult a
professional that can help you with this critical step.
Send out
an email or card to let clients know about your new website.
Remember
the old saying ‘out of sight, out of mind’.
It’s easy for clients to forget about you and your services once your
work with them is complete. If you haven’t
been keeping in touch with your clients this is a great way to check in with
them and let them know about your new website and what kind of information they
can get from it. It’s a great time to
mention any new services that they may benefit from or even asking for a
referral. If your website is built
correctly, it can make it easy for your clients to refer for prospects to
you. All they have to do is send their
referral to your website and let your website start the conversion process and
he. (See why you need a strategy?)
Create a
schedule for fresh, new content each month.
Search
engines love new content but do you know who else does too? Your clients and prospects. People are always searching for information
on the internet and if you business can become that trusted resource for the
info your prospects are searching for, it can significantly increase your
credibility, conversion rate, and referrals.
Don’t let your lack of writing skills stop you. There are many things you can do if you’re
not a great writer, including a short tip sheets, FAQs, checklists, audio
recordings and videos. A content driven
website is a great to increase your credibility and build trust.
Stay in
touch with your prospects and clients.
If your
website does not have an e-zine or mailing list sign-up form, get one as soon
as possible. Offer an incentive to get
people to sign up for your list. One of
my favorite sayings is the tagline of the department store Sym’s . Their tag line is ‘An educated consumer is
our best customer’. You can use a
newsletter or e-zine to not only keep in touch with your prospects and clients
but to educate them also. It’s an
instant credibility building tool as long as you’re providing value. It keeps you in front of your prospects and
client, and it’s a great way to answer those questions that may be preventing
people from moving forward with purchasing your services or product.
Review
your Google Analytics reports weekly.
If you
haven’t already, setup Google Analytics to deliver your reports weekly via
e-mail. Google Analytics is going to
give you critical information on how your site is doing. It can tell you how many visitors came to
your site, what pages they’re looking at looking at, what keywords they used to
find you, what website sent them to your site and much more. If you don’t have Google Analytics on your
site install it as soon as possible.
There are some great reports available that you can use to track and
measure your website goals. More importantly record with you can use Google
Analytics to drive your online marketing.
There
you have it. You’re ready to move
forward. Following these tips will get
you started on the road to online success.
Now get out there and make your website double, triple, quadruple your
investment.
Do you
have a new website? What are your
challenges and successes? Comment below. I’d love to hear from you.
#aziz91mei
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